You're gonna love this rub on brisket, ribs, burgers, steak, or any other beef the you wanna perfect. Apply our Step One Base Coat and allow spices to permeate deep into the meat to create a natural exterior “sweat” binder. Wait 10 minutes for the magic to happen; then generously layer with our Big Bold Beef Rub for maximum flavor and incredible color.

Why two steps? By separating the two different layers and steps, you’ve locked in flavor internally with the Base Coat, while still being able to apply as much Big Bold Beef Rub as desired-all without over salting. Wait at least 10 minutes before adding meat to grill. 

Need a little more salt and spice next time? Add more Base Coat. Grill like a pro, cause you’re in control! Perfect for BEEF! Brisket, ribs, burgers, steak, and anything else you can dream up. This is good stuff y'all! Produces an incredible color on meat. Gluten free. Each bottle has a smudge-proof and waterproof label. This makes em easy to clean as we know y'all get messy at times!

Made in United States